6 states, 600 villages, 40,000 artisans, distribution to over 40 countries and more than 100 international feature stories, sums up one vision that believes in the harmony of sustainable growth. More than just a business of rugs and carpets, it is the founder, N K Chaudhary’s mission to cultivate the untapped and untamed potential of rural human resources to nurture the saplings of handicrafts. A Commerce graduate, who would have ended up at his father’s boot shop in Churu district of Rajasthan, or as a bank officer; determined to take… Read More
Posts in Textiles
Why go Organic?
Health and environment consciousness is rapidly rising these days. People are getting sensitized to conserve ecology and prevent global warming from deteriorating the planet. The wave of eco – friendly and organic products including textiles, started from the western nations. Eventually the demand of organic cotton has accelerated around the globe because of the rise in demand from enlightened consumers who prefer intelligent and sensible choice for brands and retailers to manufacture quality fabrics. India ranks to be the second largest global textile manufacturer and second largest producer of natural… Read More
The Handloom Talk
WARP OF TIME, WEFT OF HERITAGE When I say Sari; it’s a subject I’m referring to! If ever a word could weigh with mythology, history, heritage, geography and economics, it is ‘Sari’. This 5.5 metres fabric narrates a legacy of a civilization in the most elegant and beautiful way possible. Handloom is the soul of this ageless tradition which showcases India’s heritage textile; from the first lady PM of independent India to colossal nuptial affairs, handloom sari has always perched on high standards of dressing thereby personifying grace and poise… Read More